An excellent new radio station accidentally found as I was fiddling with the car stereo. Its music is really easy to my ears and psyche. Phil Collins, Genesis, Chicago and the likes. Here's how they describe themselves:-BFM is a 24 hour radio station focused on business news and topics. Think of CNBC or The Edge but on radio. Core programmes include latest business news and stock market reports from Malaysia and other financial centres as well as interviews with business personalities, financial analysts, entrepreneurs, technologists and marketers. BFM also offers business education programmes spanning areas like marketing, finance, technology and business productivity to raise the business proficiency of the Malaysian public.
BFM targets business executives, finance professionals and the investing public. There is no specific age target as the business audience spans all adult age groups. It is their interest in business that defines the listenership, not their age.
Nevertheless, BFM is likely to appeal most to a mature audience. In this respect, those between 35 to 55 of age will be able to identify most with BFM. [hmmmm.... says it all doesn't it ?]
BFM can be received on frequency 89.9 in Wilayah Persekutuan, Selangor, Negeri Sembilan and parts of Melaka. BFM will be transmitting in Pulau Pinang and Kedah by September 2008, Johor by March 2009 and Perak by September 2009. Roll-out dates to other states are being finalised.
BFM communicates with its listeners as equals. There is a lot of individual and collective wisdom among the Malaysian business community and BFM’s role is to harness that to raise the game of Malaysian businesses.
BFM has a positive bias towards supporting start-ups, new technology, ethical business practices and equal opportunities.
Check them out the next time you are in the car.
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